One of the problems that companies face today is the lack of visibility in a digital market full of opportunities. On a daily basis, consumers are looking for information that enhances their purchase decision. How to compete in business ecosystem of these characteristics? One solution is to use INTERNET intelligently.

Today we have at our disposal tools such as Facebook and Google Ads (Adwords), platforms with which we can control the traffic that reaches our website, where you can expose your value proposition like this, and in case the client does not make a decision Purchase (something that will probably happen the first time), follow up until you probably decide to buy your product or service.

With these platforms you can choose who to show your content, segment your audience using demographic data, behaviors and interests, it is possible. You can also appear in the top positions of search engines such as Google and Bing, for this you must necessarily use these platforms, at least if you expect to do so in the short term.